The Sen project image
The Sen · Project image for reference
Selling · D21 · Beauty World

The Sen

A quieter Bukit Timah-fringe launch with an owner-occupier profile and a more nuanced transport story.

INDICATIVE STARTING PRICEFrom S$1.546M
TENURE99-year leasehold
EST. TOP2029
UNITS347
TIME SINCE LAUNCHNov 2025Launched Nov 2025
URA UNSOLD UNITS192As at August 2026
URA UNITS SOLD155Of 347 · August 2026
URA % SOLD45%As at August 2026
PROJECT ANALYSIS

What buyers should know

Worth shortlisting for patient buyers who prioritise neighbourhood quality over doorstep MRT access.

Project overview

The Sen is a mid-sized residential development aimed more at owner-occupiers than short-term investors. Its appeal comes from a quieter Upper Bukit Timah setting, proximity to established nature and education amenities, and a scale that avoids the feel of a very large estate.

Life around Beauty World

Life around The Sen moves at a gentler Bukit Timah pace, with neighbourhood food, schools and greenery shaping the week. Beauty World and the Rail Corridor give weekends a choice between a familiar meal out and a longer stretch outdoors.

Who should shortlist it

It is most relevant to households that value a lower-density residential environment and are comfortable trading immediate rail access for neighbourhood quality. Family buyers should compare usable bedroom sizes and school routes, not only headline square footage.

Where the decision gets harder

Transport convenience and future competing supply deserve the most scrutiny. Stack selection also matters because outlook, road exposure and internal-facing units can produce very different results within the same project.

WHAT WORKS
  • Established residential catchment
  • Access to Bukit Timah amenities
  • Manageable project scale
WHAT TO VERIFY
  • Not directly beside an MRT
  • Future supply needs watching
  • Smaller units require stack-level analysis
PROJECT DETAILS

Key highlights

  • Established residential catchment
  • Access to Bukit Timah amenities
  • Manageable project scale
  • 347 homes with 1–4 bedrooms
  • 99-year leasehold site in Beauty World, D21
DEVELOPER PROFILE

Developed by Sustained Land

The Sen is developed by Sustained Land. Buyers should review the developer’s completed-project record, delivery history and the specifications contained in the official Sale and Purchase documentation.

LOCATION

See the immediate neighbourhood

Project information and pricing are indicative and may change. Verify the latest developer-issued brochure, price list, floor plans and legal documents before making a purchase decision.

FULL PROJECT WEBSITE

Want the brochure, floor plans and latest availability?

Visit the The Sen website ↗
PROJECT CONSULTATION

Make sense of
your options.

Compare the project, pricing, alternatives and trade-offs with an adviser who can answer your questions directly.

Speak with an adviser →
Analytics settings

Optional Google Analytics measures public page visits. Your form answers are not included. This choice is separate from Meta measurement.

Google page-view analytics is off.